Shoes with multiple sensors

A Nike newsletter showed me this add next to the text on the Nike LUNARTr1+ iD. The image suggests build in sensors kind of shwoing your running profile on a iPhone.

Besides this technology: It is one of the customizeble shoes by Nike.

As I wanted to know more on the shoe I hit the link but this did not work. A bit clumsy for such a big brand.

Sniffing around I did find some nice video's.

The first is on the dynamic suport system and is already some years old and maybe even outdated with all the talk on natural running:



And now the LUNARTR1:



It gives me the impression its registers the intensity of a training and not your technology. Heel landing versus middel or front foot landing and/or inside or outside of the foot.
Could be the shoe is an alround training shoe and not a running shoe.

Another insight into the innovation of Nike and Nike+ is this product presentation:


Looks like they were inspired by Apple and the way they introduce their new products...